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Case Details |
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Case Code: BSTR552
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| Case Length: 11 Pages |
| Period: 2015-2017 |
| Pub Date: 2018 |
| Teaching Note: Available |
| Price: Rs.200 |
| Organization : The Hershey Company |
Industry : Confectionary Industry
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| Countries : US |
| Themes: Strategic Management /Consumer Behavior
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Hershey`s Acquisition of Amplify Snack Brands |
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INTRODUCTION |
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| On December 18, 2017, The Hershey Company (Hershey) acquired Amplify Snack Brands, Inc. (Amplify) for US$ 1.6 billion. Michele Buck (Buck), who became the CEO of Hershey in March 2017, was the main driving force behind the deal and the acquisition was the first big initiative led by her...
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